As you may or may not have heard, there are some changes in store for beauty boxes this summer! I'll give you a quick rundown of the ones I've heard about and what they mean for subscribers.
Birchbox's changes are what have people most upset right now. One of Birchbox's biggest selling points has always been that you receive points to spend in the Birchbox shop for every sample you review. When you get five to six samples a month, that's 50-60 points. 100 points is a $10 credit in their shop, so you get half of the money you spend on each box back in shop credit. I've always wondered how they've been able to afford to do that and it appears that the answer is they can't. They are overhauling the points system in a major way and a lot of subscribers are, understandably, pissed. Gradually changing it would have gone over much better.
So, how is it changing? After July 11th, you can review five more Birchbox samples for points and that's it. After you review those five products, whether it be this month or months from now, no future reviews will earn you points. They still encourage subscribers to review their samples so they can use those reviews to customize bags, but you won't get any points for it. If you want points, you can earn them by spending money in the shop -- you'll receive one point for every dollar you spend in the shop, so you're getting 10% back in shop credit. You can also get 50 points for every friend you refer who subscribes. Points will expire six months after you earn them, so you can't save up for something big. To be a Birchbox Ace, which means you get sample choice a day early and free shipping on products in the shop, you have to earn 300 points per year, so this change is going to make getting and maintaining Ace status difficult.
While I understand Birchbox wasn't making much money with their generous points system, it also was one of their biggest selling points. They're losing a lot of subscribers over this change. It would have gone over much better if they had said you'd get 5 points per review instead of 10 or maybe letting subscribers get points for only two reviews a month instead of all five. Perhaps they would still have to implement their new system eventually, but it would have gone over better as a gradual change.
Birchbox kept a lot of subscribers loyal to them with the points system. I know that during months that I didn't like my Birchbox at all, I thought about how I would get 50 points for reviewing the products and wasn't quite as upset. Also, few people are going to take time to review products for Birchbox without an incentive to do so. Supposedly, Birchbox uses reviews for the box customization. I have always had my doubts about that, but that's what Birchbox says. If they have relied on the reviews for customizing boxes, they won't have as many reviews to go on, and they're going to be sending subscribers products they aren't all that interested in, leading to more customer dissatisfaction. Birchbox thinks that people are going to spend real money in their shop because they won't have as many points, but the only time I ever spent any money in the Birchbox shop was when I had a lot of points to spend. Most of the stuff in the Birchbox shop can be found at Sephora, Ulta, or other websites, so why would I buy products on Birchbox's website? When I had points to spend, I always spent more than I had in points, so I spent real money there because of the generous points system.
What do you think of the changes to the points system? Are you thinking about canceling your subscription? As of right now, I have no plans to cancel, but that could change in the future.
Ipsy is making a small change, but it's a good one. I know a lot of people get annoyed that you have to share ipsy posts to social media if you want to see what is in your Glam Bag early. It never bothered me because I post it then immediately delete it, but some people either don't have social media accounts or would rather not share the ipsy posts at all. From now on, everyone will be able to see what is in their Glam Bags early, no sharing required. This will make a number of subscribers happy.
Terra Bella Box
Terra Bella also has big changes in store! I've mentioned them in a previous post, but here's a quick overview for anyone who missed it. Terra Bella is now going to offer two different subscriptions and, best of all, they will be cheaper and have free shipping to US addresses (flat rate shipping to Canada and Australia, actual shipping costs to other international addresses). There will be the regular box, which will contain bath, body, and skincare products. This will contain three to four items instead of five to six and it will cost $32.95. The other option will be The Makeup Edit. This box will contain at least three makeup products and will cost $29.95. The Lite box will no longer be offered and all subscriptions will be month-to-month (no six-month or year subscriptions). You'll be able to skip a month if you are on product overload and, best of all, you'll be able to switch from the makeup box to the regular box whenever you like. There will be a cut off date around the 20th of each month if you want to switch for the following month. The change is starting in July, but the July Terra Bella Box may contain some makeup as this is a transitional month. The change will be fully implemented in August. I'm excited to see how this turns out! The Terra Bella Box owner really cares about her boxes and subscribers, so I think this will go well. She made these changes because of feedback from subscribers. If you have feedback, either positive or negative, don't be afraid to let her know because she wants to make a box that you want to subscribe to.
LaRitzy is making some serious changes, too. As you might remember, I canceled my subscription to LaRitzy last month because I thought the boxes had gone downhill since the beginning of this year. Soon after I canceled, I got an e-mail detailing the changes LaRitzy will be making to the box starting in August. Now I'm really glad I canceled! If I hadn't already canceled, I would have canceled when I got that e-mail.
Beginning in July, LaRitzy is no longer going to have a curated box with a variety of products from different vegan, cruelty-free beauty companies. LaRitzy is starting their own brand of cosmetics and the only products in the box will be from their house brand. The price of the box is going up $5 to $29.99, although current subscribers will have their price locked in at $24.99. The LaMini Box will no longer exist. LaRitzy boxes will have a theme each month and there will be at least three full size makeup products from the LaRitzy line in the subscription box. The value of the box will be at least $50. A huge change is that this box will no longer be vegan. Some of the products will contain beeswax. They promise that this will be humanely harvested beeswax, but this will still turn off serious vegans. LaRitzy also mentions only makeup, so I'm guessing the box will no longer include skincare, bath, and body products. Maybe this will end up being a fabulous makeup line. Who knows? I'm going to take a wait and see approach to this box, though, because running a successful beauty box and manufacturing high quality makeup are two very different skill sets.
Beauteque BB Bag
There aren't any real changes to the BB Bag, so why am I including this subscription? Beauteque has always sold a range of K-beauty products in their online shop. That will no longer be the case. Instead of selling Korean skincare, hair care, and makeup, Beauteque will be selling only masks. I was worried that this meant the end of their BB Bag, but, fortunately, it does not. They say that the BB Bag subscriptions will continue and will not change. I was so happy to hear that because I love my BB Bag!
Those are the changes I've heard about recently. If I've missed any, let me know! What do you think of these changes? Have any of them made you decide to cancel your subscription? Have you begun subscribing to any of these boxes because of these changes? Some are for the better, some are for the worse. The changes Birchbox and LaRitzy are making do not make me happy, but the other changes I'm fine with.